Genus Skincare - Luxury Cosmeceuticals for the Genuine Skincare Connoisseur

Meet Selena Mithen, founder of Genus Skincare. From a cooperate career in Cosmetic Science and Formulation working in R & D in the dermatology industry, Selena life's work has been the study of the skin and is now realised in her own luxury cosmeceutical range of skincare.

The Video

The Interview

I recently meet Selena at The Green Edit - she was launching her new range Genus.

It didn't take long for me to realise this lady knew what she was talking about. She will tell you her life's work has been in skin. She is a qualified Naturopath and decided to focus on skin health so studied cosmetic science and formulation. This took her into the corporate world in product development.

If you are interested in learning more about skin, it's function and how our skincare works at a biological level - then you will love listening to Selena. This is the first of many topics we will be discussing.

The Range

The range is boutique, consisting of a cleanser, serum, oil and moisturiser.

These can all be purchased at

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“Genus (gē nus) definition ~ in philosophical and general terms a class of things that have common characteristics and shared traits . GENUS embodies the philosophy that we all possess our own unique beauty and that we all share the desire to feel truly happy in our skin.”


Genus Products are Australian Made with premium ingredients, ethically sourced and packaged in sustainable glass containers.

  • Biomimetic

  • Microbiome Friendly

  • Hypoallergenic

  • Gluten Free

  • Cruelty Free

  • Fragrance free

  • No harmful ingredients

  • Vegan

  • pH Balanced

  • Plant Based

Happy Shopping




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